"WHY Not is a slogan for an interesting life. "

Mason Cooley

Get to know me and my "WHY Not" philosophy to living the life of your dreams.

Connect with me

My life is dedicated to ensuring everyone has the ability to live the life of their dreams.

Why? Because I have been blessed to never have anything stand in my way. If I wanted something, I went for it. I didn't always succeed, but I never let the fear of failure stand in my way.

What have I learned? That the sayings about failure are absolutely true...the only true failure is not trying at all.

I have taken that passion and applied it to my coaching through the Why Coach.

My teachings are not only about the "why" but most importantly about the "why not". While our "why" grounds us and is the foundation of everything, the word "why" can sometimes stand in our way especially when it comes to starting and growing a business.

So often we find ourselves asking:

Why me?
Why now?

The real question is Why not?

Why not is the way to truly live life!

So what do you say? Are you ready to take this journey?


WHY Not is a slogan for an interesting life. 

Mason Cooley

I play many roles.
The most important?

Like so many people, my experiences and time in life have been the ultimate gift because I finally have embraced who I am as the perfect person for me to be! 

I have been blessed to truly live my life.

  • My career has spanned academia, corporate, non-profit, and now entrepreneur.
  • I have traveled extensively, including 33 states and 11 countries (and counting).
  • I serve on community boards and volunteering/fundraising is just part of my DNA.
  • I am a proud southern girl from Alabama - War Eagle all the way!
  • I am a mother, daughter, "sister", friend.

I have lived the "why not" life and want you to do the same.


I have training and sales experience that stretches across academia, corporate, and non-profits. WHY so many career changes? Because I followed my passion and always stayed open to the possibilities. 

Each role created opportunities for me to expand my knowledge base from recruitment, to supplier diversity, to implementing tech solutions. I rarely said "no", and have experienced the highs of success and the lows of failure.

I am also an avid learner. In my first two years of business, I invested thousands of dollars and hours of time in courses and with coaches learning everything I could about systems and programs to starting and growing your business.

I have done the work to save you the time and help you more quickly get to your goals.

So the question is...WHY Not work with me?

I am honored to serve on the boards of these fabulous organizations.

I am have the joy of being a member of:

Are you ready to live a "why not" life and have the business of your dreams?

Reach out and schedule your free connection session and let's explore your "why" together.

The Why Not life is waiting as is the business you have always dreamed of.

Let's do this, because...why not?

Schedule your session