WHY Not Cash in on your gifts?

I have helped countless women connect their WHY and build their business idea. Whether you are looking to just start the process or work together to actually build your business dream, I have a variety of ways for us to work together.

Discover Your WHY 

Clarify your WHY, your WHY Motivators and how they relate to your business.

  • WHY.os Assessment (The WHY Institute)
  • One 1:1 Coaching Session
  • Outline your WHY, WHAT, and HOW
  • Define your core values and personal mission
  • Learn 2 - 3 ideas to start using in your business immediately
  • 30-60-90 day plan


Learn More

Business Foundations


Have a new idea for your business and wondering if and how you should proceed?

  • WHY.os Discovery Session
  • 4 1:1 Coaching Sessions
  • Business Brand review
  • Single product sales strategy
  • Coaching session recordings and notes

Link your idea to your business WHYs and leave with a business and sales strategy to get you started .

Packages start at $1,200.

Business Builder

Have a new program or service you are ready to build?

  • 8  1:1 Coaching Sessions
  • Brand Assessment
  • Sales strategy outline
  • Choice of one complete build (program, brand, or website)

Packages start at $2,400

*does not include systems

Schedule your WHY Not call.

Let's take 30 minutes to get to know each other and see where you are in your journey. Schedule a call and together we will determine which package is right for you, or create a package just for you.

Schedule your call

From Women who said

WHY Not...

“Steph McFee brought clarity to my business through her programs and one-to-one coaching. I was able to clearly identify the business I had been dreaming of and finally move forward in creating an authentic business based on my purpose.”

Maxine McChesney

“Through working with Steph as a consultant, we were able to very clearly identify our "why", "what", and "how" and launch several new initiatives that will provide long-term impact for our business..”

Nancy G. Allen

Become a beauty insider


Get tips, tricks, and discounts from beauty professionals delivered to your inbox.